The Seven Deadly Sins of Internet Marketing #1
Sunday, November 9th, 2008I recently presented at Ed Dales “Over The Edge” Seminar in Orlando.
My presentation was called “The Seven Deadly Sins of Internet Marketing”
The first sin is building a series of websites but not building a true business.
IM people liked to be the rebels.
While big businesses built brands, we shunned it.
We wanted people to recognize our names.
While big businesses used HTML emails (like LL Bean, Lands End, or Bass Pro Shops)
we used text.
We told ourselves it had higher deliverability and laughed at the big businesses.
They made millions.
We made a few thousand.
When Amazon launched, everyone laughed at their choice of font, their layout, their use of short copy.
We knew when they lost money every year that WE in IM could have done better.
They made millions and millions while we made????
You get what you build towards.
Are you building a business or a niche site?
Yes you can make some money with niche sites,
but you can make much more money with a business.
I’ll be back with the second deadly sin in a few days.
Peace.
Harlan


