My business partner recommended I add a word of explanation to this video.

The point of this video is that anyone - even someone with no background - can create a successful Internet marketing business.

I didn’t have anyone showing me the way. I didn’t have a road map. I didn’t even know about the seven steps in Tactic 7.

I barely knew what a domain name was. Didn’t know websites needed hosting and that they were written in HTML. The first time I tried to use Dreamweaver I nearly drop kicked my lap top down the steps of my office.

And yet, today I run a 7 figure business. All made possible by learning the hard way. But for you, it won’t be as hard because you have a guide. And I’ll take you by the hand and show you what to do - if you’re interested.

Maybe you won’t grow a 7 figure business. But wouldn’t an extra income stream be welcome to you?

 Whether you’re new to Tactic 7 or you’ve been following us for some time, you know that we don’t play games here.

We’re about real information, real expertise and very real businesses…yours.

In fact, many of you have commented that the stuff we give away at no cost here runs circles around paid stuff you can find elsewhere.

And that’s true.

We were initially concerned when, a couple of weeks ago, word began to leak out about a very significant launch we are planning for Tactic 7 in August. We kind of liked the calmness of keeping things under wraps, so we didn’t like that things were becoming very public.

But that secrecy didn’t last…

So instead of getting upset, we decided to sweeten the deal and introduce the “crème de la crème” of our programs internally…and by “internally” we mean just to those of YOU who are already Tactic 7 subscribers.

The Tactic 7 approach is all about the “seven steps to seven figures” process and mentality that is within your reach if you pay attention and get with the program.

It’s about creating a business that works for you. That gives you the lifestyle and the peace of mind you so desire. And it’s pretty simple – you just actually have to follow it.

Here’s just a tiny, tiny taste of what you will receive as a Tactic 7 member:

• Find out (with 100% certainty) if your niche market is composed of “red-hot buyers” or “stingy tire-kickers” – enjoy the security and profitability that comes with having and knowing who wants to buy and speaking directly to them.
• Live and learn why you must master the message of the starving crowd. Your entire business success depends on how well you understand this key. This lesson can ensure your success or condemn you to failure. Connect with the right customers and you, along with them, will build a business of your dreams.
• Learn the single most important thing you must do before you sit down to write even one word of your sales message. Take this simple step and there will be an endless supply of buyers ready to thrust their credit cards in your face. Ignore it and you’ll be stumbling in the dark – wondering where your monthly revenues went.
• See and understand what people really want to buy from you… and learn exactly how to give it to them easily and with maximum profits in return.
• Master the world of offline advertising…discover strategies that will increase your newspaper or magazine response rate and introduce your product or service to thousands (or more) hungry customers who never previously even knew you existed!
• Get the simple, but crucial, “direct mail math” you must understand to amplify profits and identify winning offers in less time, with fewer wasted resources and a greater sense of “Hey, I totally understand – and can master – this direct mail thing!”
• Taste the one word at the core of your online business for yourself. If you don’t live by the word, you’re not really in the game… and you’re making 1/10 the money you could be. What’s the word? It’s the key to security, true abundance and peace in all areas of your life.
• Develop a steel-trap mindset before you make a dollar or sell anything…rely on what you already have and know to create the business and the life you have strived for for so long – with less effort, less time and more happiness than you thought possible.

We are conducting a very limited, very time-sensitive run to our internal subscribers.

Quite frankly, we very much want to test our online delivery system and guess who benefits?…YOU!

The price that Tactic 7 is going to be offered now (and only NOW – later everything changes) is going to be far less that what we will sell it for in August. Why? Because we need YOUR success story.

We’re going to bend over backwards and take you by the hand, leading you toward success in record time.

Stay tuned to discover the list of insane bonuses and over-the-top early action motivators to get you on board.

Lots of golf fans out there in the world of marketing!

Lots of people with very definite ideas on mixing marriage and business.

And one of you is about to win a very cool Apple TV.

Here’s what you had to say:

1. Improve conversion or dollars per visitor.
2. Reduce Pay Per Click costs.
3. Do some natural SEO
4. Get more traffic
5. Find more affiliates!
~Ross Goldberg

Put price of product in Google ad copy. This will eliminate tire kickers (save money) while most likely not affecting total number of sales.
~Matt

Here’s a novel idea: Go offline to drive traffic to their site. Golf is a huge industry and there are many ways to get attention in even a crowded market. If they took a portion of their PPC budget and spent for one classified ad in a golf magazine for the bulk of the season, they would be able to reach an entirely different mindset.
~Russ

Approach people who sell golfing goodies offline and ask them to insert a flyer in their packages they deliver to customers or piggyback on their mailings. Give them a split of the profits. Your flyer can be your tested opt-in page. Drive them online and put them into your funnel. Explain to your new partners how they have a unique tracking code for each customer sent to them, and alleviate their concerns of not being paid.
~Ian

• Test higher price points on their current product. If you’re not getting 2-5% returns you’re not charging enough.
• Do cross promotions with complimentary golf web site owners to get more new traffic at absolutely no cost.
• If they can afford it, use SRDS at local library & see what it’d cost to mail offer to list of recent golf buyers that most closely matches their target customers.
~Michael D. Walker

And the winner is….

1. I’d keep using Google Adwords, but I’d also focus on less competitive, and less expensive keywords.
Think of other things that golfers use in their daily lives. What else would they buy before or after buying a golf info product? So, using Wordtracker or Google’s keyword tool, I’d find keywords related to golf, but not the more expensive, competitive ones.

And I’d do it by thinking like a golfer and finding the other things I’d buy or use as a golfer, then I’d target those keywords. So, maybe golf shoes, golf clubs, golf magazines, golf videos. Instead of thinking of the obvious, more costly and competitive keywords, think of ones outside the box, in other areas of golf that someone would use before/with/or after your product you sell.

2. Also, try to joint venture with complimentary, but non competitive websites who can do an endorsed marketing campaign to their lists. Again, think of doing joint ventures with golf clothing companies, golf shoe companies, golf club companies, or any other companie that sells a golf product or accessory. Heck, golfers are such rabid and passionate people for their sport, you could probably even JV with competitors, and the prospect would still buy both your products.

3. If they can afford it, rent a mailing list of targeted people who have recently bought a similar golf product in the last 30 to 60 days. Send out a short direct mail campaign targeted to the most likely people to buy, that is, those that have just recently bought something similar. Bypass google this way, or at least supplement it.

4. Try to get some remnant display ad space in targeted golf magazines and try to offer a free report in those magazines to get people back to his site. There are a ton of golf magazines that would probably offer some cheap remnant space, try to get people back to your site from a small display ad in a golf magazine.

5. Set up a Youtube account and film some short golf tip videos. use TrafficGeyser to get your video out there. Ditto with Facebook, Myspace, and Twitter. Get some content on those sites, including written articles and videos, making you guys the obvious experts in your niche.

6. Target natural seo by writing articles based around your targeted keywords and then submit the articles using articlemarketer.com or a similar service. I think the best bet is to create multiple sources of traffic coming in, so if one of them dies out, you still have others to fall back on.
~Shawn LeBrun

Congratulations, Shawn! Email us at tactic7 [at] gmail dot com with your mailing info.

Oh and by the way: When you submit your comment, you need to include your email address and/or web address. Our Winner from Week 1, Colin James, still has not claimed his iPod shuffle!

Win an APPLE TV (!!) for submitting the best solution to this week’s Tactic 7 Marketing Challenge.

Meet Harry and Sally, a married couple that works together in an online business. They sell information products and digital expertise related to golf through a number of different websites.

Although neither Harry nor Sally is a golfer, ghostwriters created their products. And judging by the very few returns or negative comments they receive, their clients are satisfied with their purchases.

For a long period of time, Harry and Sally got most of their online customers through various PPC (pay-per-click) campaigns or affiliate traffic on Clickbank. Now, it seems to be getting more difficult to get traffic from Google at a reasonable cost.

They KNOW they’re in a competitive niche. Every time Google hits their credit card, an audible gasp escapes Sally’s mouth. They’re slowly building a list and e-mailing it regularly. But their online business is far behind expectations.

They’ve bought and tried a lot of tools for increasing traffic to their website. But the payoff in dollars never seems to be worth the time and other resources they invest.

Plus, truth be told, they both feel they’re working too hard for the money they are making. (Sound familiar?) Harry recently said that he feels like a goldfish in a bowl where someone keeps throwing more and more goldfish in so there’s less room to swim.

They’re thinking of tossing in the golf towel unless YOU can help them. Can you work your magic for them? What should Harry and Sally do and why?

The best answer wins one of those new fancy-schmancy Apple TVs that lets you instantly download and watch movies (and even YouTube videos) right on your television. You will instantly be the envy of everyone you know who learns about your Apple TV. Your kids will consider you a god and Harry and Sally will thank you forever!

Submit your suggestions as a comment by Sunday 5/10/09 at 5PM Eastern.

Thank you to all of you who reached out and touched Jane. She definitely needed the help!

Once again, you all proved to us how incredibly smart you are. You know your marketing stuff!

Here are just some of the great nuggets you gave her:

iThesius
“…my guess is that Jane isn’t charging nearly enough for her unique products…

Andrea
“Realize - there’s no less money in the world, it’s just doing different things than we’ve grown accustomed to. Right now people are looking for solutions to these problems. One of the things you could do is develop a product(s) that solves them….[move] instead [in] the direction of ‘how can I help you (via my jewelry and my jewelry business/making expertise) get what you want’?…Start saying to yourself ‘I am a problem solver’ and then be open to what the Universe might bring you to fill that new you.

Matt Hegedus
Instead of dwelling on what isn’t working (and feeling bad), build a new “ferocious” mindset that allows you to quickly find what IS working and implement THAT instead.

Susan Dowe
Think outside the box and look and leave no stone unturned. Even during the great depression millions were made.

John Melanson
A recession is and can be viewed as the largest opportunity for growth and advancement to ever occur in our lifetimes. NOW is the time to realize and potentiate that energy. Your glass right now is neither half full or half empty…it is literally OVERFLOWING with possibilities. Take the mind set of that group of top-selling, top producing marketers and know deep inside that they were right, just and correct in “toasting” the recession.

And the winner of the Flip Mino camera is…

Hank Rosen
Jane, Key Concept Numero Uno . . .

“No Matter What - - - Value is King”

This merry band of marketing overachievers also appreciates a key historical fact.

Fortunes are made in good times. They’re also made in the worst of times.

Do you recognize any of these names?
Motorola
Hewlett-Packard
Xerox
Revlon
Ryder
Converse
La-Z-Boy
United Technologies
Texas Instruments

Would it surprise you to learn that they all took root in the depths of the Great Depression?

Why did so many long-lasting companies and products spring-forth from the Great Depression?

The reality is that good ideas implemented and marketed well will always find room for success.

So what were these enterprising entrepreneurs celebrating?

Their businesses will prosper – even in “bad times” because of what they know.

They know that even in the darkest times, business goes on.

They know that people are always buying and selling…it never stops.

They relish the knowledge that costs are lower. Media prices go down.

They love it that talented people are available, sometimes at “a steal.’

They savor less competition. They know many will either never start, or those already in the market will just fold their tent and give up.

They understand that during a recession the best ideas and products have a better chance of success when the competition isn’t offering one key element:

Value!

So dear Jane, know this . . .

The recession is not the enemy.

Your perception and attitude is.

Entrepreneurs who offer a product or service of better perceived value in the marketplace will always thrive.

And to that, I raise my glass in toast . . .
“Here’s to the Recession!”

Hank, email us at tactic7 [at] gmail dot com and your Flip will be on its way to you in no time!

Thank you all for your participation – stay tuned for this week’s contest on Wednesday.