I urge you to check out www.yourselfimageblueprint.com

This is NOT an affiliate link. Jill is a member of Tactic7 and has created an amazing program. I strongly recommend it.

My business partner recommended I add a word of explanation to this video.

The point of this video is that anyone - even someone with no background - can create a successful Internet marketing business.

I didn’t have anyone showing me the way. I didn’t have a road map. I didn’t even know about the seven steps in Tactic 7.

I barely knew what a domain name was. Didn’t know websites needed hosting and that they were written in HTML. The first time I tried to use Dreamweaver I nearly drop kicked my lap top down the steps of my office.

And yet, today I run a 7 figure business. All made possible by learning the hard way. But for you, it won’t be as hard because you have a guide. And I’ll take you by the hand and show you what to do - if you’re interested.

Maybe you won’t grow a 7 figure business. But wouldn’t an extra income stream be welcome to you?

Lots of golf fans out there in the world of marketing!

Lots of people with very definite ideas on mixing marriage and business.

And one of you is about to win a very cool Apple TV.

Here’s what you had to say:

1. Improve conversion or dollars per visitor.
2. Reduce Pay Per Click costs.
3. Do some natural SEO
4. Get more traffic
5. Find more affiliates!
~Ross Goldberg

Put price of product in Google ad copy. This will eliminate tire kickers (save money) while most likely not affecting total number of sales.
~Matt

Here’s a novel idea: Go offline to drive traffic to their site. Golf is a huge industry and there are many ways to get attention in even a crowded market. If they took a portion of their PPC budget and spent for one classified ad in a golf magazine for the bulk of the season, they would be able to reach an entirely different mindset.
~Russ

Approach people who sell golfing goodies offline and ask them to insert a flyer in their packages they deliver to customers or piggyback on their mailings. Give them a split of the profits. Your flyer can be your tested opt-in page. Drive them online and put them into your funnel. Explain to your new partners how they have a unique tracking code for each customer sent to them, and alleviate their concerns of not being paid.
~Ian

• Test higher price points on their current product. If you’re not getting 2-5% returns you’re not charging enough.
• Do cross promotions with complimentary golf web site owners to get more new traffic at absolutely no cost.
• If they can afford it, use SRDS at local library & see what it’d cost to mail offer to list of recent golf buyers that most closely matches their target customers.
~Michael D. Walker

And the winner is….

1. I’d keep using Google Adwords, but I’d also focus on less competitive, and less expensive keywords.
Think of other things that golfers use in their daily lives. What else would they buy before or after buying a golf info product? So, using Wordtracker or Google’s keyword tool, I’d find keywords related to golf, but not the more expensive, competitive ones.

And I’d do it by thinking like a golfer and finding the other things I’d buy or use as a golfer, then I’d target those keywords. So, maybe golf shoes, golf clubs, golf magazines, golf videos. Instead of thinking of the obvious, more costly and competitive keywords, think of ones outside the box, in other areas of golf that someone would use before/with/or after your product you sell.

2. Also, try to joint venture with complimentary, but non competitive websites who can do an endorsed marketing campaign to their lists. Again, think of doing joint ventures with golf clothing companies, golf shoe companies, golf club companies, or any other companie that sells a golf product or accessory. Heck, golfers are such rabid and passionate people for their sport, you could probably even JV with competitors, and the prospect would still buy both your products.

3. If they can afford it, rent a mailing list of targeted people who have recently bought a similar golf product in the last 30 to 60 days. Send out a short direct mail campaign targeted to the most likely people to buy, that is, those that have just recently bought something similar. Bypass google this way, or at least supplement it.

4. Try to get some remnant display ad space in targeted golf magazines and try to offer a free report in those magazines to get people back to his site. There are a ton of golf magazines that would probably offer some cheap remnant space, try to get people back to your site from a small display ad in a golf magazine.

5. Set up a Youtube account and film some short golf tip videos. use TrafficGeyser to get your video out there. Ditto with Facebook, Myspace, and Twitter. Get some content on those sites, including written articles and videos, making you guys the obvious experts in your niche.

6. Target natural seo by writing articles based around your targeted keywords and then submit the articles using articlemarketer.com or a similar service. I think the best bet is to create multiple sources of traffic coming in, so if one of them dies out, you still have others to fall back on.
~Shawn LeBrun

Congratulations, Shawn! Email us at tactic7 [at] gmail dot com with your mailing info.

Oh and by the way: When you submit your comment, you need to include your email address and/or web address. Our Winner from Week 1, Colin James, still has not claimed his iPod shuffle!

Thank you to all of you who reached out and touched Jane. She definitely needed the help!

Once again, you all proved to us how incredibly smart you are. You know your marketing stuff!

Here are just some of the great nuggets you gave her:

iThesius
“…my guess is that Jane isn’t charging nearly enough for her unique products…

Andrea
“Realize - there’s no less money in the world, it’s just doing different things than we’ve grown accustomed to. Right now people are looking for solutions to these problems. One of the things you could do is develop a product(s) that solves them….[move] instead [in] the direction of ‘how can I help you (via my jewelry and my jewelry business/making expertise) get what you want’?…Start saying to yourself ‘I am a problem solver’ and then be open to what the Universe might bring you to fill that new you.

Matt Hegedus
Instead of dwelling on what isn’t working (and feeling bad), build a new “ferocious” mindset that allows you to quickly find what IS working and implement THAT instead.

Susan Dowe
Think outside the box and look and leave no stone unturned. Even during the great depression millions were made.

John Melanson
A recession is and can be viewed as the largest opportunity for growth and advancement to ever occur in our lifetimes. NOW is the time to realize and potentiate that energy. Your glass right now is neither half full or half empty…it is literally OVERFLOWING with possibilities. Take the mind set of that group of top-selling, top producing marketers and know deep inside that they were right, just and correct in “toasting” the recession.

And the winner of the Flip Mino camera is…

Hank Rosen
Jane, Key Concept Numero Uno . . .

“No Matter What - - - Value is King”

This merry band of marketing overachievers also appreciates a key historical fact.

Fortunes are made in good times. They’re also made in the worst of times.

Do you recognize any of these names?
Motorola
Hewlett-Packard
Xerox
Revlon
Ryder
Converse
La-Z-Boy
United Technologies
Texas Instruments

Would it surprise you to learn that they all took root in the depths of the Great Depression?

Why did so many long-lasting companies and products spring-forth from the Great Depression?

The reality is that good ideas implemented and marketed well will always find room for success.

So what were these enterprising entrepreneurs celebrating?

Their businesses will prosper – even in “bad times” because of what they know.

They know that even in the darkest times, business goes on.

They know that people are always buying and selling…it never stops.

They relish the knowledge that costs are lower. Media prices go down.

They love it that talented people are available, sometimes at “a steal.’

They savor less competition. They know many will either never start, or those already in the market will just fold their tent and give up.

They understand that during a recession the best ideas and products have a better chance of success when the competition isn’t offering one key element:

Value!

So dear Jane, know this . . .

The recession is not the enemy.

Your perception and attitude is.

Entrepreneurs who offer a product or service of better perceived value in the marketplace will always thrive.

And to that, I raise my glass in toast . . .
“Here’s to the Recession!”

Hank, email us at tactic7 [at] gmail dot com and your Flip will be on its way to you in no time!

Thank you all for your participation – stay tuned for this week’s contest on Wednesday.

The good news is that this iPod Shuffle contest was just the first of many Tactic 7 contests for you.

The not-so-good news is that we could just pick one of you. And as we told you yesterday, you gave us some really, really awesome advice. (Are you taking your own advice? Just askin’…)

So without further ado….our first winner of a brand-new iPod Shuffle is…..
Colin James from ProfitMarketingSecrets.com.

Here is Colin’s submission (edited slightly):

The first thing John needs to do is re-structure his business model. He’s so busy chasing around going to client’s homes and not making effective use of his time. A much better strategy for profit is to start doing group bootcamps as a way to introduce his programs. Then instead of only seeing 4-5 clients / day at $100 / hour, netting $500 / day, he can now charge $60 x 10 students for 90 minutes. Now he makes more in 90 minutes than a full work day.

John, hope this is helpful for you. All the best in your venture. Colin James

[Colin, email us your address to tactic7 (at) gmail dot com and your iPod will be in the mail to you!]

Up next is a chance to win a Flip Mino Video Camera (those things are really cool!). This time, Jane is in need of your advice….she is waiting! Meet Jane tomorrow.

All we can say is WOW!

What a response – you all gave awesome input into how “John” can solve his problem.

Here is just a sampling of some of the great stuff you shared (and by the way, John, if you are listening dude, now is the time to get your act together):

Thomas J. Raef  says:
Start video taping some testimonials. Putting the testimonials on his site might improve conversions. I know that when I hear someone talking about how much weight they lost after following some training regime, I’m more apt to listen further and maybe even try the product/service knowing that others have had great success with it…Rarely do people who are over weight or out of shape want to workout, but they sure do want to look and feel better.

We liked this because video is killing it out there. Period.

Ian  said this:
Run ads in the newspaper driving them to your page where you offer your workout DVD’s. (if you can’t afford media, offer to write an article in the newspaper on keeping fit and get them to plug you or pay you with media credit)

We liked this because even in this uber-online world, we must all remember offline marketing.

Shawn LeBrun had three quick and smart tips:

Here’s what I’d do, and what I’ve done, in this same niche…
1. Highly targeted Google Adwords campaign. Also, try to joint venture with complimentary, but non competitive websites who can do an endorsed marketing campaign to their lists.
2. If he can afford it, rent a mailing list of targeted buyers in his niche and send out a direct mail campaign., directing people to his site
3. Try to get some remnant display ad space in targeted magazines like Men’s Health, Men’s fitness, Muscle and Fitness and try to offer a free report in those magazines to get people back to his site

Some more really smart stuff you gave us:
“Test until they say ouch.” – Steve Markowski

“Why would I want to make a product about how to do something that wore me out?” - Loren Woirhaye

“The second thing John needs to do is to take advantage of ‘Piggyback SEO’ where he gets a top placement in Google and other search engines by linking to other high ranking sites.” - Colin James 

“At the end of the day, what John has to do is make sure he’s offering the right product to the right audience via the right media.” Sarah M.

“John is a LOT closer to success than he realizes. The market, while competitive, is ready for a new face with a new message. John just needs the right partner.” – Jay

“After the psycho-babble is over the truth is you do what is important to you. It doesn’t matter what it is, you will make time to do what you really want to do.” - Talmage Shipman

Tomorrow we will announce the winner of the Solve John’s Problem iPod contest
AND tell you about this week’s: Salute The Recession AND Win A Flip Mino Camera contest!