Mixing Marriage And Business
Tuesday, May 5th, 2009
Win an APPLE TV (!!) for submitting the best solution to this week’s Tactic 7 Marketing Challenge.
Meet Harry and Sally, a married couple that works together in an online business. They sell information products and digital expertise related to golf through a number of different websites.
Although neither Harry nor Sally is a golfer, ghostwriters created their products. And judging by the very few returns or negative comments they receive, their clients are satisfied with their purchases.
For a long period of time, Harry and Sally got most of their online customers through various PPC (pay-per-click) campaigns or affiliate traffic on Clickbank. Now, it seems to be getting more difficult to get traffic from Google at a reasonable cost.
They KNOW they’re in a competitive niche. Every time Google hits their credit card, an audible gasp escapes Sally’s mouth. They’re slowly building a list and e-mailing it regularly. But their online business is far behind expectations.
They’ve bought and tried a lot of tools for increasing traffic to their website. But the payoff in dollars never seems to be worth the time and other resources they invest.
Plus, truth be told, they both feel they’re working too hard for the money they are making. (Sound familiar?) Harry recently said that he feels like a goldfish in a bowl where someone keeps throwing more and more goldfish in so there’s less room to swim.
They’re thinking of tossing in the golf towel unless YOU can help them. Can you work your magic for them? What should Harry and Sally do and why?
The best answer wins one of those new fancy-schmancy Apple TVs that lets you instantly download and watch movies (and even YouTube videos) right on your television. You will instantly be the envy of everyone you know who learns about your Apple TV. Your kids will consider you a god and Harry and Sally will thank you forever!
Submit your suggestions as a comment by Sunday 5/10/09 at 5PM Eastern.


