Master marketer and copywriting guru Dan Kennedy wants you to know that the number one isn’t such a great thing in business.

In fact, The Number One is a dangerous thing.

It is a baaad number.

Hint: You don’t win when your business is all about the Number One.

Why?

Any time you find this number one, Kennedy says, you need to fix  it:

–> One source of leads? Fix it. Generate leads in numbers of ways. Word of mouth. Free info product. Social media. Good-old networking. Advertising. Marketing.

–>  One service? Fix it. Guess what? You’re an expert in more than you think. Work it! The “one-trick pony” thing is getting old. Expand your service line…now!

–>  One product? Fix it. No excuse for this. If you went to McDonald’s and had but one choice, a fish sandwich, and nothing else, you might not be a happy customer. You’d go to Burger King because their menu offered you more options — same with your customers and your competition. Give them every reason to stay with you!

–>  One type of customer? Fix it. Expand, offer your products and services to multiple markets. Don’t rely on one kind of customer. That market approach will never work.

–>  One source of revenue? Definitely fix it! A 7-figure business is all about multiple revenue streams — don’t limit yourself!

Think “ONE” sounds comfortable and dependable in during a tough economy or in a recession?

Think again. It is especially during a recession that change and, yes, massive opportunity make ONE the enemy. ONE is ugly. It’s boring. And it doesn’t work.

If you or your business is relying on one anything, you are setting yourself up for trouble. Guaranteed.

So what about you? What is your primary source of leads? Let us know — where do you get stuck with the NUMBER ONE? Add your comment below!

               

This entry was posted on Monday, April 6th, 2009 at 6:38 pm and is filed under Marketing During Recession. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.