What do you know about your target market, your customer?

Chances are, not enough.

Do you know their BDF?

Their:

Beliefs

Desires

And Feelings?

• Take some time to analyze what and how much you know about your customer.
• Reach buyers on an emotional level – reaching them intellectually is not enough.
• Do more thinking up front about your audience – don’t start thinking about your buyers when you are already well underway.
• Your product must “harmonize” with the marketplace.
• Knowing your market is about much more than just demographic information.
1. Who is he/she?
2. What does he/she believe?
3. What does he/she desire?
4. What does he/she feel about your product or the issue your product solves?
5. What are their hopes, dreams goals?
6. What moves and inspires this person?

Start with your prospect’s beliefs, desires and feelings from the beginning – and then move on to what they think about your product…not the other way around.

Become the expert. As you become the expert on your customer, you will also become the expert in any product or service you are selling. You will want to learn everything you need to know about your product or service before writing a single word.

Also keep in mind you will want to:

• Write an attention-getting headline of 1 to 5 words.
• Be sure to write brief sentences.
• Remember that people tend to read your first sentence when it is easier and not intimidating.
• Your second sentence is also important. Seventy (70%) of the people who read your first two paragraphs will read your entire ad.

What is the status of your headlines? Your copy? Your sentences? And, how well do you know your target customer? Do you really know what moves him or her?

This entry was posted on Wednesday, April 15th, 2009 at 5:39 am and is filed under Success Mindset. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.