Internet Traffic Jams
Yesterday, on a secret covert ops trip, I sat in a traffic jam.
In Florida, I don’t have the problem of traffic jams all that often unless I run down to Miami from Boca.
Traffic jams are annoying especially when it boils down to something dumb like rubber necking at an accident. I hate when that happens.
But there’s a traffic jam happening online today and it’s getting progressively worse.
It has to do with product launches.
Every day it seems there is the newest and best product coming out that’s going to make you a gazillion dollars overnight.
And there is an endless supply of buyers. Endless.
But it’s numbing with the number of requests I get to pound my list.
I don’t know about you but I don’t know what to say.
There are some peoples’ products I honestly believe it like John Carlton, Frank Kern, and Eben Pagan.
And then there are those of questionable means and tactics.
I think we are going to so overload the system, the product launch is going to twindle down and people are going to become immune to it.
Did you know what’s happening to email open rates on the gurus lists? It’s way down.
But they aren’t planning for the future.
I hope you will.
Peace.
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Tags: email marketing, gurus, Internet Marketing, product launch
December 12th, 2008 at 6:55 am
Hey Harlan,
I ran into this a long while back when Stomper GN2 came out then Kern then Walker and the slew of others in our JV list.
This is where the relationship with your list [subscribers]
can make or break you. The tighter your bond with your list?
The easier it will be to the desensitizing of offer burnout.
Many start out with a newsletter that pretty much fizzles
after a few months. And then the subscriber is faced with the deluge
of offers that only used to be speckled here and there.
Your list evolves. Your list offers should evolve as well.
Segmenting the lists based on buying habits is an investment in data collection.
I know a marketer who basically said he can’t even mail offers anymore because his list evolved into self-sustaining marketers themselves..
That to me is a testiment. But also a shortfall of not going for new blood.
We can continue to sell to our subscribers as long as we understand the patterns and adjust our tactics to refine results.
Like you said, planning for the future.
Scientific Advertizing?
Great post..
Dan–
December 12th, 2008 at 11:42 am
Harlan…I was just talking about this same issue last week. People will definitely get immune to the cookie cutter launch just like they did with adsense and anything else that is beat to death.
I don’t mind the marketing etc, but the fact that they all look exactly alike. Even down the the “problems” on launch day, everything is the same.
I much prefer the straight forward, give out some good info, tell them your going to sell them something, then when the time comes, sell it. Period. No “server problems” no “ooops I’m adding something super secret so the launch is delayed by 2 and a half days”.
Thanks for speaking on this lol.