Thank you to all of you who reached out and touched Jane. She definitely needed the help!

Once again, you all proved to us how incredibly smart you are. You know your marketing stuff!

Here are just some of the great nuggets you gave her:

iThesius
“…my guess is that Jane isn’t charging nearly enough for her unique products…

Andrea
“Realize - there’s no less money in the world, it’s just doing different things than we’ve grown accustomed to. Right now people are looking for solutions to these problems. One of the things you could do is develop a product(s) that solves them….[move] instead [in] the direction of ‘how can I help you (via my jewelry and my jewelry business/making expertise) get what you want’?…Start saying to yourself ‘I am a problem solver’ and then be open to what the Universe might bring you to fill that new you.

Matt Hegedus
Instead of dwelling on what isn’t working (and feeling bad), build a new “ferocious” mindset that allows you to quickly find what IS working and implement THAT instead.

Susan Dowe
Think outside the box and look and leave no stone unturned. Even during the great depression millions were made.

John Melanson
A recession is and can be viewed as the largest opportunity for growth and advancement to ever occur in our lifetimes. NOW is the time to realize and potentiate that energy. Your glass right now is neither half full or half empty…it is literally OVERFLOWING with possibilities. Take the mind set of that group of top-selling, top producing marketers and know deep inside that they were right, just and correct in “toasting” the recession.

And the winner of the Flip Mino camera is…

Hank Rosen
Jane, Key Concept Numero Uno . . .

“No Matter What - - - Value is King”

This merry band of marketing overachievers also appreciates a key historical fact.

Fortunes are made in good times. They’re also made in the worst of times.

Do you recognize any of these names?
Motorola
Hewlett-Packard
Xerox
Revlon
Ryder
Converse
La-Z-Boy
United Technologies
Texas Instruments

Would it surprise you to learn that they all took root in the depths of the Great Depression?

Why did so many long-lasting companies and products spring-forth from the Great Depression?

The reality is that good ideas implemented and marketed well will always find room for success.

So what were these enterprising entrepreneurs celebrating?

Their businesses will prosper – even in “bad times” because of what they know.

They know that even in the darkest times, business goes on.

They know that people are always buying and selling…it never stops.

They relish the knowledge that costs are lower. Media prices go down.

They love it that talented people are available, sometimes at “a steal.’

They savor less competition. They know many will either never start, or those already in the market will just fold their tent and give up.

They understand that during a recession the best ideas and products have a better chance of success when the competition isn’t offering one key element:

Value!

So dear Jane, know this . . .

The recession is not the enemy.

Your perception and attitude is.

Entrepreneurs who offer a product or service of better perceived value in the marketplace will always thrive.

And to that, I raise my glass in toast . . .
“Here’s to the Recession!”

Hank, email us at tactic7 [at] gmail dot com and your Flip will be on its way to you in no time!

Thank you all for your participation – stay tuned for this week’s contest on Wednesday.

               

This entry was posted on Monday, May 4th, 2009 at 6:11 pm and is filed under Marketing Advice, Marketing During Recession. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.