All we can say is WOW!

What a response – you all gave awesome input into how “John” can solve his problem.

Here is just a sampling of some of the great stuff you shared (and by the way, John, if you are listening dude, now is the time to get your act together):

Thomas J. Raef  says:
Start video taping some testimonials. Putting the testimonials on his site might improve conversions. I know that when I hear someone talking about how much weight they lost after following some training regime, I’m more apt to listen further and maybe even try the product/service knowing that others have had great success with it…Rarely do people who are over weight or out of shape want to workout, but they sure do want to look and feel better.

We liked this because video is killing it out there. Period.

Ian  said this:
Run ads in the newspaper driving them to your page where you offer your workout DVD’s. (if you can’t afford media, offer to write an article in the newspaper on keeping fit and get them to plug you or pay you with media credit)

We liked this because even in this uber-online world, we must all remember offline marketing.

Shawn LeBrun had three quick and smart tips:

Here’s what I’d do, and what I’ve done, in this same niche…
1. Highly targeted Google Adwords campaign. Also, try to joint venture with complimentary, but non competitive websites who can do an endorsed marketing campaign to their lists.
2. If he can afford it, rent a mailing list of targeted buyers in his niche and send out a direct mail campaign., directing people to his site
3. Try to get some remnant display ad space in targeted magazines like Men’s Health, Men’s fitness, Muscle and Fitness and try to offer a free report in those magazines to get people back to his site

Some more really smart stuff you gave us:
“Test until they say ouch.” – Steve Markowski

“Why would I want to make a product about how to do something that wore me out?” - Loren Woirhaye

“The second thing John needs to do is to take advantage of ‘Piggyback SEO’ where he gets a top placement in Google and other search engines by linking to other high ranking sites.” - Colin James 

“At the end of the day, what John has to do is make sure he’s offering the right product to the right audience via the right media.” Sarah M.

“John is a LOT closer to success than he realizes. The market, while competitive, is ready for a new face with a new message. John just needs the right partner.” – Jay

“After the psycho-babble is over the truth is you do what is important to you. It doesn’t matter what it is, you will make time to do what you really want to do.” - Talmage Shipman

Tomorrow we will announce the winner of the Solve John’s Problem iPod contest
AND tell you about this week’s: Salute The Recession AND Win A Flip Mino Camera contest!

               

This entry was posted on Tuesday, April 28th, 2009 at 12:58 pm and is filed under Marketing Advice, Marketing During Recession, Marketing Philiosopy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.