Here’s a question for you: Has over-reacting to a situation ever served you well?

And by “served you well,” I mean did you gain from it in any real way?

And when you really thought about it, were you reacting or over-reacting to something that was even real in the first place?

Here’s why I ask: Chances are, you’ve watched TV or read the newspaper (or its online equivalent) lately.

Or maybe then nice lady in line at the grocery store told you.

Or you overhead it when you were out at dinner last night.

Wherever and whenever you heard or read it, the message sure was clear: The economy sucks. People are losing jobs. No one has money. Worse, no one has opportunities. Businesses are dying. Worst economy in a century…..

And so on, and so on….

Feel free to fall for the hype. That “go with the herd” and “over-react when the masses over-react” mentality is actually pretty common. (That’s why “the herd” and “the masses” have so many members!)

I hope you aren’t one of these folks, but chances are that you will be.

And the truth is that the vast majority of people will and do believe all the nonsense.

Dan Kennedy is kind of a successful guy, wouldn’t you say? (Ummmm.. yea!)

Dan Kennedy says that marketers should not over-react to circumstances. Times like these cause people to become conservative – which is exactly what the biggest successes do NOT do.

What happens is that the circumstances don’t cause some outcome (positive or negative).

The mindset causes the results – not the marketplace.

The most successful people take what is widely perceived as a negative and turn these things into what Dan Kennedy calls profound advantages. They take action with a positive outcome in mind.

Your actions depend on who you listen to. So why listen to trash? To garbage that doesn’t serve you or your business in any way?

Your mindset has nothing to do with what is going on “out there” or anywhere else. Your mindset is all yours. You control it. Not the lady at the grocery store or your negative neighbor or your grumpy colleague.

You are in control.

This is the time of great opportunity – listen to the marketing experts, to those who know how to work their minds and the marketplace to their profound advantage. The media is not concerned with your success. You can react to all the bad news hype or you can embrace the opportunity and, as they say, Rock The House in your business.

Here’s what we want you to do right now: Thing about what you perceive, right now, to be your biggest challenge or stumbling block in building or even starting your business. This would be that one thing that keeps you up at night and stresses you out during the day.

What is it? How real is it? How can you turn it into a Profound Advantage? Comment below and let us know….

               

This entry was posted on Wednesday, April 8th, 2009 at 4:50 am and is filed under Marketing During Recession, Marketing Philiosopy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.