I’ve used this strategy this with many professional golf instructors and it’s worked exceptionally well. They went from $80 / hour with lessons to $300 / hour with group clinics and $3000+ / day for golf schools.

The second thing John needs to do is to take advantage of “Piggyback SEO” where he gets a top placement in Google and other search engines by linking to other high ranking sites. These sites can include Google local, YouTube, Squidoo, Hubpages, Craigslist, Ebay and other Web 2.0 sites. If he properly titles his listings and includes the high traffic search phrases in the copy of the listing, he can likely come up in the top page of a search. [Find details on Colin’s under the video “How to Advertise Business Online.”]

He’ll need to do some research in Google Adwords to discover the exact keyword search phrases that will have the highest traffic for his local niche. [Find details on Colin’s site.]

John’s website should not be just about his programs otherwise he will continue to hit a glass ceiling. John should view his website as a portal for exceptional information on health, fitness and nutrition. Within that site he should have a blog where he writes articles and reviews on certain products that he can have affiliate commissions from. There are all kinds of things you can recommend, including weight loss programs, diet books, healthy cooking classes, etc. Just think of all the things these people want, including hot training outfits. Set up JV’s with all kinds of people by figuring out how to help your clients improve their life.

John needs to become a recognized expert in the industry and freely share his knowledge and expertise. Putting up some simple video reviews of products is excellent. He can then post them through free video servers such Tubemogul. Again, if he uses the same approach to research and posting his videos, he can get top ranking for many micro-niches within his industry. He can also put these resources on a podcast and create his own radio show online. I used this strategy in the golf industry reviewing golf training aids and recently sold the website for a tidy profit, just because I had developed such a loyal following of subscribers.